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MarketResearchManager

岗位类别：	市场营销/销售/公关	专业要求：	不限
学历：	本科	工作经验：	5 年
工作地区：	北京市	月薪：	面议
性别要求：	不限	招聘人数：	1 人
发布日期：	2008-4-19	人才网站：	前程无忧

MarketResearchManager职位说明及要求

主要职责：

·Monthly analysis/reporting of Brand KPIs (i.e. BHT)， with clear understanding of trends， drivers behind， recommendation on opportunities and actionable next steps;

·Lead in-depth consumer understanding for brand equity/image improvement， facilitate translating learning into consumer meaningful brand equity/positioning statement， and follow through its integration into marketing communication (e.g. advertising copy development) and tracking of equity/image improvement;

·Lead the design， execution and analysis of NPD/LE opportunity assessment; facilitate brand pipeline plan development;

·Lead design， analysis and reporting of ad hoc research to meet research objectives with clear business implication/action， as well as ensuring FW excellence;

·Pre-launch consumer understanding for new product launch (e.g. concept test， packaging test， copy test) to increase odds of success;

·Post-launch tracking of new product launch to help identify what works and what don’t， and actionable next steps;

·In-depth physician understanding to help brand positioning in hospitals and win in hospitals;

·Research budget management for the brands covered.

职位要求：

·Bachelor degree; MBA or master degree preferred;

·Have at least 4 years of experience in market research， with MNCs or research firms;

·Motivated and self-driven;

·Strong analytical skills and problem solving skills;

·Proactive and results oriented;

·Strong communication skills (oral and written) in both English and Chinese;

·Collaborative and good leadership skills;

·Solid mastery of basic market research methodology & principles， quantitative and qualitative;

·Familiar with basic statistic tools and presentation tools， including Excel， Word and PowerPoint.

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西安杨森制药有限公司地址和其它联系方式
公司地址：北京市朝阳区工体北路甲2号盈科中心A座18层邮政编码：100027 电子邮箱：cvcenter@jancn.jnj.com 公司网址： www.xian-janssen.com.cn