Role Profile
职位描述
Organisational Background Information 公司背景资料
BMR title / Role title
职位名称
Communications Manager
市场沟通经理
Business Unit
部门
Communications
Overall Role Purpose
职位宗旨
T o enhance brand and image， d evelop， organise and implement advertising and promotional campaigns according to marketing strategy and plan
Reports to
直接上级
National Marketing Manager
< 国家 > 全国市场部经理
Scope of Role 财务负责范围
Budgeted T/O in m or bn �[year]
年度预算额度
Number of countries covered [year]
国家数量（年）
No. Of FTEs [year]
全职员工数（年）
Direct/Indirect reports [year]
直接汇报 / 间接汇报
Size of budget or assets in m or bn �
预算或资产的规模
Expected profit of business in m or bn �
业务预期利润额度
Other relevant dimension
其他
Other relevant dimension
其他
Accountabilities 关键职责
Key activities
主要职责活动
Overall goals / Typical measures
关键衡量标准
Customer
客户
External
外部
Internal
内部
Customer
客户：
Advertise and promote brand to build DHL as the first position in customers‘ minds
宣传推广 DHL 品牌，将在客户心目中树立为首选公司
Product Management sub f unction
产品管理部的子职能部门：
Provide necessary resource to product manager and assist in promoting new products
为产品经理提供资源，协助推广 新产品
Country Office
全国总部：
Develop convincing proposals and establish collaborative relationships with colleagues within the country and the network to secure support and commitment in implementing campaigns.
制定有说服力的提议，与全国和网络范围内的同事建立合作关系，确保活动开展时获得支持与帮助
brand positioning and awareness
品牌定位与知名度
Understanding of customer in product segment
对各产品用户的了解
Stakeholder
利益相关者
External
外部
Internal
内部
Agencies and Vendors
中介机构和供应方：
Formulate effective campaigns with the appointed agencies in order to achieve targeted ROIs from the implementation of these strategies
与指定的中介机构共同制定有效的推广活动，通过实施这些战略活动，实现目标投资收益率（ ROI ）
Regional Marketing Team
亚太区营销队伍：
Liase with regional marketing brand team to obtain relevant branding & advertising guidelines
与亚太区品牌团队合作，了解有关品牌和广告的指导原则
Ensure adherence to regional & global guidelines for all branding， communications and advertising initiatives and processes
确保所有的品牌推广、沟通及广告的活动与过程符合亚太区和全球的指导方针
Other Functional Departments
其他职能部门：
Ensure all relevant departments are educated or briefed on new campaigns through various internal resources and channels before launch
在新活动开始进行前，确保所有相关部门能够通过各种内部资源和渠道了解活动内容
working relationship and coordination
工作关系与协作
Process
流程
Creative Development & Execution of Advertising and promoting campaign
制定并实施创新性的广告与产品推广活动：
Advertising Program ： plan， develop and launch advertising campaigns ， including television， magazine and outdoor adv.， to generate top-of-mind awareness and build up favorable image towards the DHL brand
广告策划：计划、制定并开展广告活动，包括电视、平面和户外广告，在公众心目中制造第一品牌意识，建立 DHL 品牌的有利形象
Corporate Gifts : manage corporate gifts for specific events， festivities ， occasions ， government， media and customer
公司礼品 ：管理公司为特殊活动、节日、场合、政府、媒体和客户所用的礼品
Promotion : To plan， develop and execute regular Direct Marketing Campaigns to further promote the company‘s business and achieve agreed targets
推广：计划、制定并实施常规的直接营销活动，进一步推广公司的业务，并实现预定目标
Choosing Agency
选取代理商：
Choose qualified agencies for advertising， media buying & direct marketing negotiate with them and monitor their performance to ensure advertising quality and reduce DHL cost
选取合格的广告、媒体购买及直接市场营销代理商，洽谈合作事宜，监控业绩表现，从而确 保广告质量，降低公司成本
Communicate with advertising， media buying & direct marketing agency about advertising campaign effectively to ensure marketing strategy and goals are achieved
与广告、媒体购买及直接市场营销代理就广告活动进行有效沟通，从而确保实现营销战略与目标
Budget and Cost Management
成本管理：
Develop budget for brand function ， review and approve promotion budget and plan proposed by areas
制定品牌推广部的预算，审核并批准区域的促销计划和预算
Develop， plan and implement cost effective campaigns to secure maximum return on investment whilst ensuring that costs are kept within the budget. (This requires effective negotiations with vendors and agencies and constant monitoring of the budget.)
制定、计划并执行节约成本活动，以实现投资的最大收益，同时确保成本控制在预算之下（要求与供应商和中介机构进行有效谈判，并持续监控预算的执行情况）
utilisation of the budget
预算的使用情况
People - Management
人员管理
Clearly define department role， responsibility and performance targets for the function
明确定义部门角色，职责以及部门的绩效目标
Plan， organise and direct an efficient and effective function
规划、组织和指导部门进行高效且有效运作
Develop a culture of quality， service excellence (for internal customers)， flexibility and cost consciousness
培养高品质、优质服务（面向内部客户）、灵活并具有成本意识的文化
Develop a team spirit and multitasking capabilities within the team
在团队内部培养团队合作精神，提高多重任务处理能力
Develop IKOs/KPIs with team members and monitor individual performance， including coaching， and conduct performance appraisal
与团队成员共同制定 IKOs/KPIs ，并监督团队成员的个人表现，包括绩效辅导，并进行绩效评估
Availability of required skills with excellent understanding of business
拥有充分了解业务所需的技能
Optimum utilization of resources
资源利用最优化
Positive ‘can do‘ attitude
能 做 ” 的积极态度
Influence evidences throughout organization
整个机构内部的影响结果
Unplanned staff turnover
非计划员工流失率
Employee development
员工发展
Succession planning
继任计划
Employee accountability and performance
员工职责和绩效
Skills / Qualifications 技能要求与任职资格
Key capabilities
关键能力
Skills 技能要求
Software skills (Word， Excel， PowerPoint， etc.)
软件技术 (Word， Excel， PowerPoint， 等 .)
Communication skills (English)， spoken and written (excellent)
沟通技能（英语），口语和写作（优秀 ）
Competences 胜任能力
Competency segment ‘Business‘“ 业务能力 ”
Customer Orientation: Is focused on identifying and understanding each customer‘s needs. Expresses and acts on desire to assist customers in an efficient and friendly manner.
客户导向 : 注重于确认和了解每位客户的需求。主动、高效并友好地帮助客户发展
Planning & Organizing: Sets clear and realistic goals and objectives. Establishes a course of action and a sequence of steps to ensure that activities and objectives are efficiently achieved. Is structured with good personal organization. Schedules time effectively and uses efficient work methods and tools
计划和组织 : 设立明确、可行的目标。建立系统的行动步骤，以确保行动和目标的高效率实现。具有良好的个人组织能力。能有效安排时间，并能采用高效率的工作方法和工具。
Decision Making: Makes timely and appropriate choices based on accurate analysis and experience. Uses sound judgment even in conditions of uncertainty. Anticipates impact of decisions and plans how to manage risk.
决策 : 根据准确的分析和经验，及时做出恰当的决策。即使在不确定的情况下，也要采用合理的判断方法。能够预见决策的影响，并就如何管理风险做出规划。
Competency segment ‘Leadership‘“ 领导力 ”
Developing People: Facilitates the development of others through personal involvement in coaching， mentoring and sponsorship. Creates an environment that fosters learning， growth and development to improve DHL‘s capability to achieve the strategic vision
培养人才 : 通过个人的言传身教，帮助他人发展。创建一个鼓励学习、成长和发展的环境，从而提高 DHL 的竞争力，以实现战略规划。
Building and Leading Teams: Knows the talent* needs of the team. Attracts and develops the people who can meet those needs. Encourages effective cooperation among team members and between teams. Inspires team spirit and the commitment to achieve high standards of performance.
建设并领导团队 : 清楚团队的人才要求。吸引并培养能达到这些要求的人员。鼓励团队成员以及团队之间的有效合作。激发团队精神和敬业精神，以实现高水平的绩效。
Competency segment ‘Personal‘“ 个人能力 ”
Influencing: Persuades others of the value of an approach or idea. Gains commitment and support and gets others to willingly take action
影响力 : 能够影响他人的方法观或理念。能赢得他人的承诺和支持，并促使其主动采取行动。
Communication: Provides both verbal and written information in a timely， clear and concise manner. Expresses ideas effectively， adjusting style， tools and mode to the needs of others. Listens attentively， and summarizes or asks questions， when needed， to clarify information.
沟通技能 : 及时、清楚并准确的提供口头和书面信息。根据别人的需求调整处事方法、工具和模式，从而有效地表达思想。倾听他人意见，总结问题，或者在必要时，询问问题以明确信息。
Commitment to Excel: Challenges self and others to exceed standards and achieve extraordinary results， striving for best in class. Is not easily deterred when obstacles or delays are encountered.
追求卓越 : 努力上进，为自我和他人设立挑战，从而超越标准，并实现卓越的成果。面对障碍或困阻时，不轻易放弃
Expected years of experience
工作经验
8 years management experience in a marketing or advertising environment， working in a service-related industry
8 年在服务行业的营销或广告管理经验
The job requires a detailed study and understanding of customers‘ profile in specific industries and applying creative， innovative and effective advertising and promotional strategies， combined (possibly) with a strong knowledge of the Company‘s products and service offerings
该职位要求对特定行业的客户情况进行仔细的研究与深入的了解，能够采用有创意、新颖并且是有效的广告与推广战略。要求熟知（尽可能的）公司提供的产品和服务
Educational Qualifications
教育背景
Degree in Marketing/Mass Communication (or related discipline)
营销 / 大众传媒本科学位 ( 或相关专业 )
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