Responsibilities:
Manage a major sponsorship marketing program with CCTV to achieve the best ROI for company. Work as the key interface for CCTV producer & program team.
Develop and manage overall communication strategy and programs by working with Marcom & PR team to make the best leverage of CCTV sponsorship， in order to enhance company‘s corporate image， brand awareness， and thought leadership image
Communicate and coordinate with company overseas office to schedule Telepresence availability for CCTV invited overseas guest speakers， and assist company overseas office to leverage the publicity and communication wt guest speakers.
Create leverage program to showcase Telepresence studio at Ren Min University by conducting regular OPEN Day events， and manage all the interaction program with customers， consumers， media， students and general public.
Drive all the across function internal communication wt BU， Product Management， IT， and WPR to maintain and upgrade Telepresence studio for CCTV program shooting.
Requirements:
5-8 years sponsorship marketing experience in MNCs， wt solid knowledge of sponsorship leverage & ROI management
Very good PR sense， and over 5-year experience in media relations management
Over 5-year event marketing experience is a MUST
Excellent across function communication and influencing skills
Budget management experience is a MUST
Fluent in English and Chinese
Team Player
MBA is a plus
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