Location : China
Responsibilities
Reporting to the Senior Manager Corporate Communications for Asia， this position is the Asia region lead for developing and executing the PR plan pertaining to the Mac product range， including all Mac hardware， applications and Mac OS X.
Responsibilities include development， implementation， coordination of a focused PR strategy to proactively communicate company‘s Mac messages to targeted media， with the intent of widening and increasing media coverage across Asia， and in particular the China market.
The PR Manager will work closely with the region‘s PR and Product Marketing members to provide strategic counsel， devise and execute integrated communication strategies to support the company in achieving its corporate and business goals for the Mac division.
This role will involve implementing strategic corporate launch plans in China and the region， and utilizing available resources to maximum effect. The PR Manager is expected to ensure adherence to budgets， schedules， work plans and performance requirements.
Additionally， the PR Manager will maintain key relationships with company corporate and country PR to ensure consistent messaging， press event management and execution in the region.
Requirements
A degree in business/mass communications/journalism， with at least eight years of Public Relations work experience.
Proven track record in managing PR for an MNC in a regional capacity， either as agency partner or in-house.
Existing media contacts in IT and consumer products a must， especially in China. Good understanding of the Asia media environment and contacts will be a plus.
Familiarity with IT and consumer products industry.
Excellent English and Putonghua， spoken and written.
Excellent interpersonal and communication and presentation skills.
Media event management experience is essential.
Ability to operate effectively and independently in a fast-paced and intense environment， with the experience to manage high momentum planning and execution.
A clear thinker with the ability to prioritize and implement plans towards stated results， a meticulous eye for detail.
Ability to take a hands-on approach in program execution.
Mature and composed.
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